Fine Wine & Good Spirits
Driving unprecedented sales over the holiday season through an integrated campaign
The Challenge
Fine Wine & Good Spirits’ holiday season accounts for nearly 25% of annual sales. However, with consumers inundated by retail promotions and overwhelmed with numerous entertaining and gift-giving preparations, it’s become increasingly difficult for Fine Wine & Good Spirits to stay top-of-mind. So how do you stand out during the most advertised time of the year?
Our Approach
We helped consumers have “Happier Holidays.” Understanding that consumers increasingly value the process through which they obtain products, and desire content that solves their problems, Tierney executed a fully-integrated campaign, introduced compelling creative elements, and enriched the in-store experience, social channels and online footprint to offer a cohesive experience. In short, Tierney solidified Fine Wine & Good Spirits as a go-to holiday resource.
Traffic Driving Results
“Happier Holidays” reached 90% of the target audience
and contributed to dramatic growth.
$600M+
in holiday revenue
2M
More units sold than during the 2018 holiday time period
32%+
increase in online revenue year-over-year
Get In Touch
For more information about our offerings and capabilities, and how Tierney can work with you, contact Tracey Santilli at tsantilli@tierneyagency.com or 215.790.4394.