Champion
Promoting an iconic brand and engaging consumers in new, authentic ways
The Challenge
Champion, the iconic maker of activewear for over 100 years, wanted to strengthen its renewed dominance in the industry and find new ways to connect with the next generation of consumers. For its 100th anniversary, the brand decided to move beyond ecommerce and wholesale distribution to open its first brick and mortar store since 2018.
Our Approach
To open its fifth store in Philadelphia, we leveraged our deep roots and understanding of the Philadelphia culture and the desired consumer. We infused the grand opening with Philadelphia’s signature style and grit by identifying local artists, vendors and influencers who connected authentically with the brand. A unique art installation, breakdance demonstration, customized photo wall and more generated buzz for the preview party.
Traffic Driving Results
Promotion surrounding the preview party week served up phenomenal results for Champion.
16
Local Media Placements
144M+
Impressions
17
social posts from micro influencers, generating an additional 3.2M impressions
Get In Touch
For more information about our offerings and capabilities, and how Tierney can work with you, contact Tracey Santilli at tsantilli@tierneyagency.com or 215.790.4394.