ShopRunner
Taking on the world's biggest online retailers and generating millions in new member registrations
The Challenge
ShopRunner, the free 2-day shipping and seamless checkout ecommerce network, was looking to increase its membership base and add the most sought-after retailers to its network. With the ecommerce landscape controlled by the Amazons and Walmarts of the world, ShopRunner needed to highlight its key differentiator: Providing upscale and desirable retailers with unparalleled consumer data and insights.
Our Approach
Using a two-pronged strategy rooted in earned media relations, our media relations strategists reached the B2B audience by positioning the ShopRunner CEO to the media as a true industry visionary and game-changer through in-studio executive appearances and significant business profiles targeting the biggest business outlets and broadest reach. In the B2C space, we spotlighted ShopRunner’s many consumer benefits in order to position the leader as the premier ecommerce shopping network.
Traffic Driving Results
The ShopRunner brand’s increased visibility and awareness demonstrated impactful results.
$2B
In-network spending in 2018
477
media placements earning over 1.2B impressions in outlets like Bloomberg, MSNBC, Fox Business, CNBC, Cheddar TV, Business Insider, Forbes, Fortune, Washington Post, WWD, Yahoo!, CNET, Philadelphia Inquirer and Chicago Tribune
$40M
fundraising round
Get In Touch
For more information about our offerings and capabilities, and how Tierney can work with you, contact Tracey Santilli at tsantilli@tierneyagency.com or 215.790.4394.