Bringing even more cheer to the best time of year.
The holidays can come with as much hubbub as they do cheer. Making sure you get more of the latter normally comes down to how prepared you are. That’s why we reintroduced “Happier Holidays”– a holiday campaign for Fine Wine & Good Spirits that lends its customers a helping hand. A microsite offers everything from seasonal sales and gifting advice, to cocktail recipe videos and party playlist tips. The campaign is supported by a mix of TV, radio, outdoor, digital and social media tactics. And, this year, even boasted synchronized light shows using wine bottles. What resulted, was an easier holiday for customers, increased holiday sales for our client, and great seasonal work that felt a little like a gift to ourselves.