Shining a spotlight on the editors behind the entertainment.
Xfinity entertainment editors have been behind the scenes for some time, curating collections from networks like Netflix, Hulu, Prime Video, HBO and more to help connect customers to the content they love. But we decided to take things one step further, making the editors themselves the entertainment in our new series, Xfinity Hangouts. As the ultimate bridge between fans and fame, we positioned our favorite TV gurus front and center, creating a platform for fans, by fans, to get to know the stars like never before.
From establishing each editor’s personal brand, set design and interview style to editing, animating and creating a content channel strategy, we handled every stage of development, concept to launch. The series debuted on several Xfinity platforms as well as YouTube, Instagram, Snapchat and Twitter, showcasing the human side of Xfinity to fans everywhere. More than 240 celebrities and 130 pieces of content later, we’re still going strong.