Beware of energy-guzzling monsters.

To promote PECO Energy’s Smart Ideas—a host of tools and rebates to help customers save energy and money—we weren't afraid to resort to scare tactics. We created an integrated campaign featuring a band of furry puppet ogres to represent the old, outdated appliances hiding in customers’ homes. This award-winning campaign helped reduce overall energy consumption by 7%. Over 600,000 customers signed up to receive over $200 million in rebates and incentives. More than 58,000 refrigerators were recycled and 13 million energy-sucking lightbulbs were replaced. All of which resulted in over $500 million in annual energy savings. We helped PECO customers save so much money and energy, it's scary.