Inspiring a More Inclusive LGBTQ+ Community.
The LGBTQ+ community prides itself on inclusion. Yet even in the thriving Gayborhood of Philadelphia racism is a problem. So, for Pride 2017 we met this issue head on. In partnership with Philadelphia's Office of LGBT Affairs, we took an iconic symbol of unity, the rainbow flag, and gave it a twist. We created a new design for the flag by adding two new colors, black and brown. Not just to change the flag, but to raise awareness and help fuel this important conversation.
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This logo was inspired by the flag design itself. Utilizing a strip of the flag design to fill the letters helps to drive home this new symbol and its call to action of inclusivity within the LGBTQ+ community.
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More Color More Pride Campaign Video
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