Fine Wine & Good Spirits

Happier Holidays

INFUSING FRESH FLAVOR INTO A LEGACY CAMPAIGN

Tierney has partnered with Fine Wine & Good Spirits (FW&GS) for nearly a decade to develop and execute the successful, fully integrated "Happier Holidays" campaign. For the 2022 season, we were challenged to position FW&GS as a culturally relevant brand that meets consumers in a fresh, evolved way—inspiring them to break free of what’s expected of them this (and every) holiday season and try something new. And just like our past campaigns, the work needed to stand out amid the incredible volume of holiday messaging our audience consumes this time of year.

Using valuable insights from past campaigns, we knew our approach should prioritize consumer engagement to drive performance and conversions. We developed a refreshed approach to the campaign that included social-forward “DIY cocktail” videos, interactive social/display formats, and high-impact media solutions.

Proudly, all efforts were executed under Tierney’s roof, from the strategic grounding and concepting to video production and flighting of assets. We look forward to seeing the results of this campaign following its conclusion at the end of December.