A Refreshing New Look and Legacy
Alex's Lemonade Stand Foundation was always more than just another lemonade stand. And after 20 years at the frontline of fighting childhood cancer and evolving what it means to "make change," the foundation was ready for an evolution of its own. We conducted a competitive audit and combined our findings with secondary analysis of nonprofits to land on a new strategic territory. Keeping Alex's original vision in mind, we then developed communication guidelines and created a new visual identity, including a refreshed logo to champion the foundation's forward-looking legacy.
Alex’s Lemonade Stand Foundation has a rich and unique legacy. Our simplified logo features an equally unique blue lemon, giving the brand an ownable element while appealing to a wider audience and remaining faithful to the organization’s spirit (and original lemonade stand).
