Extreme Makeover: B2B Edition.
AmeriHealth Administrators was known as a regional, third-party healthcare benefits administrator. But they wanted to expand their offerings and their geography and become known as a national thought leader. After a series of stakeholder interviews, we landed on a bold new vision for the company. Then it was time to bring the new brand to life. With everything from an new website, print ads, a refreshed logo that led to a complete design suite of stationery, business cards and corporate signage, we helped them show the market they were ready to be taken seriously. They liked the work so much, when the time came to move their offices, they used the new brand guidelines to design the whole new office space. We didn’t see that one coming—but it told us we must have gotten it right.
We took the old logo and stripped it down to its pure white core. Then we made it pop by surrounding it with vibrant colors. Every business unit has a different modern color. This makes each group feel unique while letting the white logo act as a North Star that unifies them all.