Are you ready for your close-up?
TD Bank was focused on acquiring new checking customers. So to help people find the checking account perfect for them, we launched a campaign giving away a gift that was pretty perfect, too. Every customer who opened a new checking account received a Polaroid Cube+ video camera to capture and share moments. This called for a highly integrated and engaging campaign. In addition to television, online, out-of-home, and in-store promotion, we even went guerilla with a traveling pop-up photo booth that moved from NYC to Miami. To help ignite conversations online, we launched the #ShouldaBeenaVideo social media sweepstakes using paid social tactics (like boosted posts), dynamic creative and a robust influencer program to increase reach – giving everyone a reason to smile for the camera.