You don't have to be an expert to appreciate this.

Saving energy and money around the house can be confusing. Luckily there is somewhere to turn. This campaign for PECO takes a lighthearted approach by featuring people with very little energy knowledge to show that PECO can help just about anybody save - even a guy who doesn't know where his hot water heater is. We've all had moments like this, and that's one of the things that make this campaign so relatable.