Bringing change from Maine to Florida.
TD Bank cares about the many communities they serve, and they wanted to give back. So we created “Bring Change” for them and set out on a yearlong search to help those in need. Using in-depth geo-targeting and influencer outreach, we used dynamic social content each week to invite community members from Maine to Florida to help “Bring Change” when they used their local TD Bank coin-counting machines. The Bank matched a portion of the funds to donate to a local individual or organization. We then recognized selected community members on our social platforms to drive awareness and impact. And our customers took notice, proving that a little bit of change can make a big difference - for the Bank and the communities it serves.