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| WORK
We believe you can mix business and pleasure. These are some of our clients. We like them for many reasons, not the least of which is they keep the lights on. Check out a few of the things we've done with them to help their business. |
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| ACES | |
When it comes to launching a new train line, don’t bet against us. How do you put a new Atlantic City train line on the map in the loudest city on earth? You make even more noise. You get 80 journalists on board to attend events. You get 438 million media impressions in 2 months. |
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| BAYER ENVIRONMENTAL SCIENCE | |
Bayer Environmental Science. The grass is always greener with Bayer’s Tartan fungicide. We had one shot to launch this new product on golf courses and we did so with flying colors (mostly green). We owned the Science of Healthy Turf in an over-crowded category, exceeding the sales forecast by 140%. You see, sometimes in golf, a high number is actually good. |
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| INDEPENDENCE BLUE CROSS | |
Independence Blue Cross. Being there for the Client, every step of the way. When other health insurance companies threatened our Client’s business, we kept brand loyalty alive and kicking by helping to make Independence Blue Cross the hometown hero. Ad awareness reached an unprecedented 80%. A medical miracle? Perhaps not. But it was a mighty fine ad campaign. |
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| LINCOLN FINANCIAL GROUP | |
Lincoln Financial. Making a quiet leader a little less quiet. Lincoln Financial Group has been a quiet leader since 1905. Our job was to get them noticed. First, we strengthened their relationship with the financial trade and national media. Then we helped create the Lincoln Retirement Institute. Suddenly, the quiet leader was making plenty of noise – to the tune of 1 billion media impressions. |
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| PENNDOT | |
Pennsylvania Department of Transportation. Combining Advertising and PR may not be brain surgery. But it did save a few lives. Roosevelt Blvd. is the most dangerous roadway in America. Working with PennDot, we got people to slow down, be careful and realize that we’re all in this together. Within four months, fatalities were down 50%. And those are the kind of numbers any business would be proud of. |
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| TD BANK | |
The only thing we have to fear is fear itself. And bank mergers. Bank customers don’t really like change. Unless you do it right. When Commerce Bank merged with TD Banknorth, we used familiar faces, added new incentives and let customers know that everything was going to be all right. And it was more than alright, with a 151% lift in brand awareness. |
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